Mobile phones are everywhere in today’s world, and they have many applications for those in media. Most journalists already use mobiles phones, but the sheer number of tools and applications available makes it difficult to know the most effective way to use them. The proliferation of mobiles has greatly increased the number and capabilities of citizen reporters, but questions remain about the role of citizen reporting. The public is consuming more and more information on mobile phones, but media organizations need to learn how best to disseminate their content and reach out to the mobile market.
This is where the Mobile Media Toolkit comes in. There are many media projects that use mobiles effectively. There are also many tools and resources that can serve the potential needs of journalists, citizen reporters, and media organizations. The Mobile Media Toolkit is a collection of these tools and resources, as well as examples of how mobile phones can be and are being used in the media industry.
The simple fact is that using mobile phones in media production isn't always as easy as it seems. Finding the right tool and using it correctly to reach the broadest possible audience requires knowledge of the mobile landscape. The need for guidance in the industry is apparent.
The Mobile Media Toolkit provides guidance on tools, resources, and case studies of how mobiles can be used for reporting, news broadcasting, and citizen media participation on a variety of platforms and in a variety of circumstances.
The project is funded by the John S. and James L. Knight Foundation and run by Melissa Ulbricht, Project Manager of the Mobile Media Toolkit.
She holds a master's degree in journalism from the Missouri School of Journalism in Columbia, Missouri. At Mizzou, she produced a weekly international radio program called Global Journalist. Melissa's studies focused on international communication and issues of press freedom. She attended the University of Wisconsin-Madison for her undergraduate studies.
Melissa is on Twitter at @melissaulbricht and on Skype at Melissaulbricht. She can be reached firstname.lastname@example.org.